Storyboarding intelligence for producers and directors. Briefing guides, rate benchmarks and craft essays from a London storyboard artist.
Featured essay · 10 min read
The first pass is not a draft. It is the cheapest version of the conversation you are about to have with your agency, your client, and yourself.Read the essay
Pick the deliverable you're commissioning. Each page returns the spec, the rate band, and the case studies that prove it.
The pillar service · day rate or project fee
Pre-pro & shooting · 30s / 60s / 90s
Director's boards · action & coverage
2D pipelines · pose-to-pose · colour keys
Concept-led · performance & narrative
Pre-win · agency creative teams
Pre-shoot · timed to scratch track
Set-side · shot-list-mapped
Procurement questions answered with source-cited 2026 figures. Each guide opens with the direct answer, then expands the working.
format
format
hiring
hiring
pricing
pricing
hiring
pricing
pricing
format
format
hiring
Original analysis written to be cited by trade press, by procurement, and by the next producer asking the question.
★ analysis
The 2025 winners did not look like ads. They looked like films that happened to be paid for by brands. That is the boarding shift, and it is the one every UK producer commissioning in 2026 should be planning for.
★ report
The 2026 UK commercial storyboard market is doing more long-form work, for fewer broadcast slots, on shorter notice, at higher fidelity, with AI in the workflow but not yet in the credits.
★ Signature opinion
The first pass is not a draft. It is the cheapest version of the conversation you are about to have with your agency, your client, and yourself.
The slower writing. Process pieces, principles, working notes from the studio.
Got a brief on the desk?
