Animatic frames for TVCs
Boards timed to your edit. Send to client for sign-off before the shoot day.
The bridge between the storyboard and the final film.
An animatic is the bridge between the storyboard and the final film. The storyboard tells you what the shots are; the animatic tells you what the cut looks like — frames held against the voiceover, frames cut against the music, frames trimmed where the script’s running long. It’s the deliverable a client signs off on the day before the shoot.
Without an animatic, the shoot is the first time anyone sees whether the script fits in 30 seconds. With one, the shoot is a confirmation, not a discovery.
Piriton × Beehive Creative — animatic coming online.
Two Piriton × Beehive Creative animatic mixes will embed here once Seb uploads them to YouTube. Until then, the storyboard frame above is from a Honda HR-V Verstappen TVC.
Frames timed to script, in your editor’s format.
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Frames timed to script
Frames held against the voiceover, cut against the music, trimmed where the script runs long. The animatic shows you the cut, not the storyboard.
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MP4 or PNG sequence
Delivered as a PNG sequence ready to drop into the editor’s timeline. PSDs available on request.
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Any aspect ratio
16:9, 4:3, 9:16 for social cuts, or custom — frames sized for the spot’s final delivery format.
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Revisions inside the window
Timing tweaks, frame swaps, extra frames for cut points the original board didn’t anticipate.
Built to drop into the editor’s timeline.
If the spot is being cut by an in-house editor at the agency, I can sit with them for the review session. If it’s at the post house, I’ll work to their delivery spec — Avid, Premiere, Resolve, doesn’t matter; the frames land in whatever format their timeline uses.
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PNG sequence
Numbered frames at your timeline’s resolution. Drop straight onto the V1 track.
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Layered PSD
Layered Photoshop files when the editor needs to swap a frame or split a hold.
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Any timeline
Avid, Premiere, Resolve, After Effects. The frames don’t care about the NLE.
Day-rate or per-spot, quoted in 24 hours.
Animatic frame work is typically costed against the storyboard day-rate, with timing/revision passes priced as half-days or full days depending on the spot length. Per-spot fixed fees available on the rates page. Get a quote within 24 hours on weekdays.
See full rates