TV commercial storyboards by Seb Antoniou for advertising agencies and production companies. You get 15–20 black and white frames per day with scene-and-shot numbering, camera moves and timing notes, ready for the pre-pro meeting. Same-day amends are standard; quote turnaround within 24 hours on weekdays. Based in London, working with agencies and production companies in the UK and globally.
What you brief, what I draw
A 30-second TVC usually needs 15–25 frames. A 60-second runs 25–40. A 90-second hero film with multiple set-ups can sit at 50–80. I work from a script, a shot list, a director’s treatment, or a 20-minute call with the agency producer or the director — whichever lands first. Reference images and mood boards speed everything up.
Recent TVC work includes Honda HR-V with Max Verstappen, Coca-Cola × Premier League “Make Your Home the Home End” with Harry Kane, Bentley Flying Spur Hybrid, the Premier League 30-year anniversary spot, Sky VIP with Anthony Joshua, Amazon Audible, Lexus × Mark Ronson, and Wolt.
Day-by-day, what it looks like
A typical TVC job runs three to five days, depending on length and complexity.
- Day 0 — quote. Send script or shot list by lunchtime; quote and start date back the same afternoon.
- Day 1 — first pass. 15–20 B&W frames. Sent end of day in flat JPEGs for review.
- Day 2 — revisions. Same-day amends on notes received before 11am. Bigger structural changes (re-blocking a scene, adding shots) push into Day 3.
- Day 3 — final delivery. Flattened JPEGs at print res for the deck, plus layered PSDs if the post house or agency creative wants them.
For 60s and 90s hero films, add a day. For multi-execution campaigns (3× 30s cutdowns from a hero), the master film boards form the spine and the cutdowns get drawn against the agency’s edit script.
What’s on every frame
- Scene + shot number, formatted the way the DP and 1st AD expect.
- Arrows for camera moves — pans, dollies, racks, whip pans, zooms.
- Action notes for blocking and key business.
- Timing in seconds where the script is locked.
- Dialogue cues where they affect cut points.
The deliverable is built for the pre-pro meeting first, the agency deck second. Agency creatives sometimes ask for a “cleaner” version for the client read-through — that’s an extra half-day on top of the core boards.
Colour, when you need it
Colour frames are an add-on. Roughly one extra day per 10–12 colour frames on top of the B&W spine. Most TVC jobs stay B&W because the value of the boards is in the blocking and timing, not the palette. Where colour matters — luxury automotive, FMCG hero frames, agency pitches — we plan it from the brief in.
Pricing summary
£480/day, 15–25 B&W frames, one round of amends included. Fixed project fees on request — quote within 24 hours on weekdays. Full breakdown on rates.
Got an ad to board?
Send a script or shot list — quote within 24 hours on weekdays. Start a project.