Work Coca-Cola
Coca-Cola × Premier League "Make Your Home the Home End" Storyboards — Seb Antoniou
Storyboarded the Coca-Cola × Premier League "Make Your Home the Home End" film with Harry Kane — a sofa-bound fan, an England striker on his sidelines, and the gag of the wide shot. Directed by Kevin Batchelor through Electric Robin for M&C Saatchi Sport & Entertainment.
Storyboards by Seb Antoniou for the 2020 Coca-Cola × Premier League “Make Your Home the Home End” film featuring Harry Kane, produced for M&C Saatchi Sport & Entertainment and Electric Robin in London, directed by Kevin Batchelor.
The brief
Coca-Cola Great Britain were launching their 2020/21 Premier League season activation against a backdrop of behind-closed-doors fixtures and fans stuck on their sofas. The line — “Make Your Home the Home End” — needed three 20-second films, one per footballer, where the gag was that the player was already in the room with the fan. The Harry Kane spot was the lead. M&C Saatchi Sport & Entertainment held the brief; Kevin Batchelor at Electric Robin directed. Seb boarded the full Kane sequence and contributed boards across the other films in the run. The job was to land a comedic misdirection in twenty seconds with a Coke prop in frame the whole way through.
The storytelling decision
The whole gag lives in one shot — the pull-out where the audience realises Harry Kane is in the living room with the fan. We boarded that reveal first, then worked backwards through the close-ups so every cut before it sells the misdirection. If the wide shot is not exactly where the laugh wants to be, the whole thing dies.
A 20-second comedic ad lives or dies on the timing of the reveal. Boarding the wide shot first — not last — meant the director and the editor knew where the laugh was meant to land before the close-ups were locked. Every cut between opening frame and reveal had to keep the viewer reading “fan on sofa watching telly,” not “fan on sofa with a Premier League striker behind him.”
Credits
- Brand: Coca-Cola Great Britain
- Campaign: Make Your Home the Home End (2020/21 Premier League season)
- Agency: M&C Saatchi Sport & Entertainment
- Creative team: Will Bate, Curtis Brittles, Ben Williams, Dan Griffiths
- Director: Kevin Batchelor
- Production company: Electric Robin
- Year: 2020
- Format: Three 20-second hero films per athlete (Harry Kane, Marcus Rashford, Alex Oxlade-Chamberlain, Alex Scott, Jermaine Jenas) plus cutdowns for digital and social
- Region: UK
- Seb’s role: Storyboard artist, full Harry Kane sequence; contributing boards across the wider campaign
Process notes
- Deliverables:
- Black-and-white storyboard frames (PSD + JPEG) for the Kane spot
- Comparison reference set across the rest of the player films to keep the framing consistent
- One round of amends included per Seb’s standard rates
Board frames
Selected frames from the boarded sequence:
- frame-01.jpg — opening close-up, TV screen, match in progress
- frame-02.jpg — fan on sofa, reaction shot
- frame-03.jpg — Coke bottle on side table, macro
- frame-04.jpg — fan picks up the bottle
- frame-05.jpg — close-up over fan’s shoulder, blurred figure behind
- frame-06.jpg — fan’s eyeline shifts off-screen
- frame-07.jpg — the reveal, wide pull-out, Kane warming up in the living room
- frame-08.jpg — two-shot, fan and Kane
- frame-09.jpg — Kane’s reaction beat
- frame-10.jpg — end card, brand and Premier League logos
Final film
Final cut on YouTube: https://www.youtube.com/watch?v=HHHqhu11adM
The boards
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Opening sequence — fan on the sofa, Kane on the sideline of the living room. -
Reveal beats — Kane reaction frames boarded against the finished broadcast.