Insights · Authority series
Original analysis the trade press can quote.
Industry reports and data-led analysis on UK commercial storyboarding. Cannes Lions reads, the annual State of the Commercial Storyboard report, and original commentary for producers, agency planners and journalists covering the category.
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★ analysis
Cannes Lions 2026 — what the winning films tell us about storyboarding now
The 2025 winners did not look like ads. They looked like films that happened to be paid for by brands. That is the boarding shift, and it is the one every UK producer commissioning in 2026 should be planning for.
12 min · 23 May 2026 Read → -
★ report
State of the Commercial Storyboard 2026
The 2026 UK commercial storyboard market is doing more long-form work, for fewer broadcast slots, on shorter notice, at higher fidelity, with AI in the workflow but not yet in the credits.
13 min · 23 May 2026 Read →
Quoting one of these reports?